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6 Critical Steps to a Successful Medical Practice Launch

Thursday, November 3rd, 2011

BY NANCY LATADY Marketing a brand new medical practice requires a strategic approach, good planning, and enough time. Avoid the common mistake of 1) taking short cuts that will require expensive and time-consuming fixes later, and 2) not allowing enough lead-time to let the marketing process work well for you. To bring in the number of patients you need to grow and sustain your practice, be sure you have the following critical steps in place. Messaging – what’s yours? Know who your customers are, what they care about, what benefits you bring to them, and what they value most about [...]

How to Integrate Social Media Into Your Medical Practice Marketing

Wednesday, February 2nd, 2011

Guest Post By Eunice Coughlin We’ve all seen the explosive growth that social media networks like Facebook and Twitter have experienced in the past few years. As small and large businesses have integrated social networks into their marketing plan, they’ve experienced more brand awareness and growth as a result. Medical practice managers may be reluctant to begin social media marketing because they don’t understand it and may think of it as a huge time-waster for their staff. In truth, it can save you time and empower your patients, staff and doctors to communicate better with each other.  It ultimately contributes [...]

Healthcare Consulting Assists In Practice Issues

Thursday, April 15th, 2010

More medical practices are finding great use for healthcare or business consulting these days due to many changes going on in the healthcare industry.  Some of the well-known reasons for providers and practice managers to hire healthcare consultants include but are certainly not limited to: Help with negotiating profitable contracts Conduct reimbursement evaluations for the practice Operations Management Issues Train your staff in contracting Identify new revenue streams and market opportunities Perform billing company evaluations and RFP’s Develop practice marketing strategies Identify strategic partners Conduct market research and analysis Help position you in the market Marketing programs and events Develop [...]