Your Opinion is Requested
Wednesday, April 24th, 2013This year I am adding more video to my mix of marketing and educational tools. Hopefully you saw my first video of 2013 on April 10th – Your Practice Isn’t Child’s Play. (If you didn’t have a chance to see it, check it out. It is really entertaining.) I am having a great time creating videos and strategizing about how to use them in my online marketing. In an effort to bring you exactly what you want, I have created the following one-question survey that will only take a minute to complete. Won’t you please follow the link right now [...]
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How Will Your Patients Find You on the Internet?
Thursday, October 4th, 2012I’m pleased to have the following blog post from my guest author, Jody Pugh. Jody is the host of the Doctors of the USA show that I mentioned in my blog post Cutting Edge Strategies to Market Your Practice. I have talked with a lot of doctors and practice managers lately who either have a new practice and want marketing ideas or have existing practices and want ideas on how to improve their Google rankings. I am pleased to find that Jody has experience in this area and was willing to share his expertise with my audience. Please enjoy the [...]
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Cutting Edge Strategies to Market Your Medical Practice
Thursday, September 20th, 2012Let’s face it, the competition to attract new patients to our medical practices is high. And, there is no shortage of new and emerging methods of getting your practice to be top of mind for your target patient population. I wanted to share with you a few cutting edge strategies that I have seen recently. Improve your Google Ranking Marketing your medical practice through search engine optimization (SEO) is one of the most effective on-line marketing strategies to attract new patients. There’s a lot more you can do besides revamping your website to achieve a higher ranking in the search [...]
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5 Easy Ideas to Implement Today to Market Your Practice
Thursday, May 31st, 2012As a Practice Manager your role encompasses every aspect of managing the practice including bringing in new patients and expanding your services, especially cash-based elective services, to existing patients. Do you struggle with ideas of how to promote your new weight loss program, nutritional supplements, cosmetic procedures or other health-related services that are not covered by insurance? If so, perhaps thinking more like an entrepreneur would bring you the results you’re looking for. Realize that today there are so many ways that people use to get and disseminate information. It’s likely that you have patients who are more ‘old school’ [...]
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How to Integrate Social Media Into Your Medical Practice Marketing
Wednesday, February 2nd, 2011Guest Post By Eunice Coughlin We’ve all seen the explosive growth that social media networks like Facebook and Twitter have experienced in the past few years. As small and large businesses have integrated social networks into their marketing plan, they’ve experienced more brand awareness and growth as a result. Medical practice managers may be reluctant to begin social media marketing because they don’t understand it and may think of it as a huge time-waster for their staff. In truth, it can save you time and empower your patients, staff and doctors to communicate better with each other. It ultimately contributes [...]
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