June 14, 2010
Practice manager, do you have a goal to increase revenue for your practice? If so, is it specific? When thinking about setting goals, if you need more information you can review Success Tips to get specific with setting SMART goals for increasing practice revenue.
Once you have a specific number in mind for increasing revenue by a specific date or timeframe, it now becomes measurable and therefore attainable.
I guest posted this week on Mary Pat Whaley’s blog on a topic about utilizing a newsletter (preferably e-newsletter) to bring in more revenue for your practice. It is just one way to increase revenue easily and quickly by building rapport with your patient list. Getting yourself in front of your patients more frequently than their once-a-year visit will enable you to provide opportunities to be:
- Selling products on the shelf
- Reminding them of your services
- Introducing new services
- Making More appointments
- Achieving referrals from your patient base
- Apprising them of offers and specials going on at the practice
- Informing patients with announcements
Just to recap, your newsletter template should contain a simple layout with sections such as these for example:
- What’s New Section
- Tips – Q & A
- Medication Updates
- Featured Article
It is especially valuable to have an article by one of your physicians or a guest physician to build credibility with patients. Patients are seeking information and conversing with other patients; so it builds a physician’s integrity with patients when he/she writes specifically on topics relevant to top questions and concerns.
Tips for Distributing Your Newsletter
Distribute your newsletter on a consistent basis. Try to send it on the same day each month. You can send it more frequently, but a monthly newsletter will serve the purpose. Your patients will become accustomed to it arriving and will actually begin looking forward to hearing from you.
Make sure your content is general and never specific to a patient in any way. Abide by your regular communication guidelines and policies. You would never put anything in this newsletter that would not be printed on a flyer or letter to be directly mailed.
A newsletter has the potential to increase your revenue by utilizing patient referrals, selling more products and services, and gaining notoriety for your practice name. Take advantage of this marketing tool to benefit your medical practice and capitalize on its revenue-generating ability now.
If you would like assistance with creating and generating a newsletter, I would love to help you, so contact me.
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